Increasing Conversions with Simple Website Adjustments

Posted on September 14, 2010 by Greg

There’s a few simple things you can do to your website to increase the conversion of your visitors to customers. Consider these:

• Always have your primary means of contact prominent and available. The simplest way to do this is to keep, let’s say, your phone number in the top right hand corner in the header which will be the same for all pages.
• Include multiple “calls to action” throughout the content and even in the design. Things like “call now” or “contact us here.” Just don’t overdo it and make your website seem like a pushy car-salesman.
• Have a contact form, preferably somewhere easily accessible. A lot of people do their web searching at night and don’t want to call or fax. It’s also the quickest, most hassle-free method of contacting you so they’re more likely to think about it less and impulsively send you their question.
• If you’re a small local business, don’t try and look like you’re a huge corporate business. This is counter-productive because most people like to have a personal interaction with actual people. It makes them much more comfortable and more likely to approach you if they see you’re just another working-joe like them. Which brings me to my next point…
• Personalize your site. Include a picture of the owner or the place of business.
• TESTIMONIALS. People like to be led when making a purchase and testimonials are a great way to do this while reassuring confidence in their potential purchase. A great way to do this is have a sidebar (much like a header which is included on all pages) with testimonials (either in text or audio format) running down the side.
• Capture e-mails to get a second shot at converting.

There are many more things you can do to increase conversions but that ^ should get you started on the right path.

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