Learn How to Boost Your Local Business

Posted on July 8, 2010 by Greg

Is business slower than usual? Do you think it’s about time you moved your local business online for more exposure? Keep reading to learn how.

In this digital age, more and more business is moving online and so are the people looking for it. However, most local businesses are being left in the dust, either because they just aren’t aware of what’s happening (usually blaming the recession), they don’t know how to go about it, or they’re doing it the wrong way. I’m here to help you become aware of these problems and fix them ASAP. Here are some of the common mistakes businesses are making:

1. They think just because a business operates locally, it must advertise locally in traditional ways. “The internet is for the big guys” is what they’re thinking.

This is absolutely FALSE. The first thing most people do once they’ve decided they need something is search for it on Google. Google will return their search with relevant businesses or directories in their area because it can locate them via their IP address. Also, most will put their location in the search in hopes of finding something in their area. For example, the first thing someone in Belleville craving some Italian food is likely to do is go straight to their laptop or iPhone and search “italian restaurant belleville.” If you’re at the top of the search results (over half of users will click one of the first two results), they’re going to click through to your website which is the best place a customer can be to make their choice.

2. They get a website designed and hosted, but do nothing with it!

A basic website is good to have for referring customers. But these are ALREADY likely customers if they are being referred by word of mouth or business card. People actively searching on the internet for your business will be NEW customers who are ready to buy your service. This is why it’s important to have a well optimized website at the top of the search engine’s ranks.

IT’LL DRIVE NEW CUSTOMERS WHO ARE LOOKING TO BUY!

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