Search engines like Google love to see multimedia content on your website. This includes video, audio and pictures. So make sure, whenever possible, to include them in your content. Not only will search engines likely boost your rank, but users (especially today’s ADD-caffein-powered-interwebz users) will be more attracted to your site and will spend more time looking around rather than bouncing after being overwhelmed by pages of monotonous plain text.

Don’t forget to keyword optimize your multimedia! The payment for a lot of multimedia is that you don’t get the keyword density and LSI keywords you would normally get with regular text content that search engines use to associate the relevancy of your site to the searched keyword. However, there are ways around this:

• Name the actual file name a keyword.
• Use “alternate text” to insert your keyword.
• Add descriptions beside the multimedia content that contain your keywords while giving the user a little overview of what to expect in the audio or video. You can also describe a photo to give the user additional information and increase keyword density around your embedded multimedia content.
• Use “tags” if you can.
• Link images either to other similarly keyword optimized pages (on your own site, or to other external authority sites), or to a page exclusively dedicated to the content that contains a good keyword optimized URL.